Reputation Management
Time:
11:00 AM – 12:30 PM
Course Description:
Beyond Google reviews, your reputation is inseparably connected to your career in dentistry. And ignoring current technologies now common in reputation management can give competitors an advantage. This course will expand on the latest trends in online reviews from Google and Facebook, to Yelp and Healthgrades and how you can foster, promulgate, and manage your reputation with advanced technology and simple internal systems. Best practices for interacting with online reviewers will be explored in detail.
Objectives
• Evaluate critical online review factors that influence decision making and inspire trust.
• Explore current trends in the way people now rely on reviews particularly in healthcare.
• Identify what factors matter most to online consumers looking for a dentist.
• Understand professional protocol for responding to online reviews.
• Learn how reputation management technologies can impact Search Engine Optimization (SEO) and how to maximize those benefits.
CE:
Speaker Information
Stew Bartlett MBA
Stewart “Stew” Bartlett, MBA, is a Senior Marketing Consultant with 35+ years of business consulting and leadership experience, including 18+ years in the dental industry. For over 12 years with WEO Media, he has helped practices nationwide build effective digital marketing strategies that drive steady new patient growth and long-term practice success.
Stew holds an MBA from St. Mary’s College of California and a B.S. in Marketing from the University of Oregon. His background includes national and regional leadership roles in sales, marketing, and business development, giving him a broad strategic lens beyond traditional dental marketing.
Known for his education-first approach, Stew specializes in helping dental teams understand the “why” behind their marketing, evaluate performance, align leadership, and confidently measure ROI. A frequent speaker at dental study clubs, societies, and CE events, he is recognized for his clear, practical teaching style and focus on real-world results.